Enhancing the Hotel Experience: Why Hotels Should Add Entertainment
When travellers choose a hotel for their stay, they look for more than just a place to sleep....
To make your journey easier in our blog, here are some useful headers on topics that we've writen on to speed up your discoveries!
Swinging Into Fun: How Introducing Mini Golf Can Amplify Your Sports Bar/Bowls Club Experience
Dive into a world where the lively clamor of cheering sports fans melds seamlessly with the gentle...
Illuminate Your Laser Tag Experience with Zone’s Uniquely Fat Green Beam!
When it comes to elevating the adrenaline-pumping excitement in a game of laser tag, Zone Laser Tag...
Laser Tag for Hotels: Elevating Guest Experiences
Hotels have come a long way in their quest to create memorable and unique guest experiences. From...
What ROI Can Be Gained Through the Laser Tag Business
Laser tag offers an exciting mix of adrenaline-pumping action, team dynamics, and strategy that...
ERIK GUTHRIE CELEBRATES 20TH ANNIVERSARY WITH ZONE LASER
Erik Guthrie, Executive Vice President, joined Zone Laser Tag 20 years ago on March 1, 2003 and now...
Ghostbusters VR, coming soon on HOLOGATE
Sony Pictures Virtual Reality announced a new location-based Ghostbusters VR experience developed...
AGE 2022, 9/8/22, Sydney Austrailia
JOIN US AT AGE SYDNEY
9th to the 11th of August
Stand 723
Nearly 50% of all Laser Tag attractions...
Inexpensive and free ways to keep your centre looking fresh!
They say you only get one chance to make a first impression. The same goes for the guest experience...
How to layout your entertainment space
Planning how all your attractions will fit together, and not waste your space (where every bit...
10,000,000 Players in VR!
We’re excited to announce that we recently passed the10 MILLION total player milestonethroughout...
Customers A-Z : How to deal with ANGRY customers!
Every store owner has had to deal with an angry customer at some point or another. Whether it is...
What makes a website good?
People search the internet for businesses, products, services, etc. The days of relying on phone...
Customers, A-Z : Weekday Customers
Weekday customers include your dedicated Laser tag players. They normally are between 16-30 years...
Designing an Experience : Parties by design
Industry data clearly illustrates that a well run family entertainment centre can post 30% - 50% of...
Customers A-Z : Party Follow Up
Your guests leave with a smile on their face, great memories of fun times, and a sense of value...
Get Listed on Google, The Right Way.
Listing your business on Google is a crucial element of getting customers to you. Without a listing...
About Us page, why it's important!
Another important page to take your time and get right is the ‘About Us’ page. This is a frequently...
5 Items you must include on your website homepage!
Deciding what you should have on your homepage is massively important to the success of your...
Get your game on, and jump into entertainment
It's no secret. After being holed up for many months, consumers are itching to get back out to...
Smoke or Haze? What's right for you.
We are often asked what the difference is between Haze, Smoke and Low fog, machines are. So, we...
Erik Guthrie talks about the State of the Industry and Laser Tag Day
The Laser Tag Museum was proud to celebrate March 28, 2020 as the seventh annual International...
Customers A-Z Party to Profits
Parties are the perfect way to not only increase revenue at your Family Entertainment Centre,...
Customers A-Z : The peril of the entertainment sector
Let's take a look at a situation that we’ve seen happen time and time again, and one that can...
Family Entertainment Centres in New Zealand during the pandemic
How will the Location Based Entertainment industry look like in a post-pandemic world? Nobody has...
Systems that keep your centre together, Booking Systems
Gone are the days when having a big book behind the counter is sufficient to run your store! Having...
Systems that hold your centre together: Automation
KISS, Keep it Simple Stupid
Systems that keep your centre together: One for all and all for One
Make sure to offer everyone who enters your site membership. Membership is the key to long term...
Systems that hold your centre together : Memberships
Firstly, memberships foster loyalty. Whenever members play, they earn points, and these points keep...
Systems that hold your centre together: Recurring Memberships
Paying for a product or a service on a weekly/monthly/annual basis is not new. It is quite common,...
Create the Fun: Briefing your guests
You're going to need to show your players how to play! Laser tag is different from other...
Create the Fun: Game Play
When you boil it all down, Laser Tag is a game where at least two players move around an arena and...
Good People : Getting your staff involved
You can’t get away with the best attractions, designs, and location if your staffing isn’t on...
Create the Fun: Game Length
The game's length and how many are played per hour will vary from centre to centre. There is no...
Spread your Risk : Virtual Reality
Virtual reality is the next step in immersive location-based entertainment and depending on how...
Designing an Experience : The Equipment
The laser tag equipment you purchase will be a significant factor in enticing customers to return...
Designing an Experience : The Centre
A successful laser tag attraction starts with your centre design, and a consideration for your...
Designing an Experience : The Arena
Arena Interactivity
When designing your arena, consider the location of your interactive...
Designing an Experience : The Design
This includes the design of the Laser Tag Arena, where a lot of the secrets for success with laser...
Spread your risk : Challenge Rooms
Challenge rooms are a new concept. Instead of the traditional solved-and-done aspect of an escape...
Spread your risk : Escape Rooms
In the last couple of years escape rooms have exploded in popularity, and that growth doesn’t seem...
Spread your Risk : Benefits of Party rooms for your entertainment centre
In the majority of cases, birthday party rooms are a great addition to your centre. In some, they...
Spread your risk : Don’t put all your eggs in one basket
The size of your catchment area, the area around your center that the majority of your customers...
Location is King, What sort of building should you look for?
Entertainment centres are diverse, so the type of building you need will vary, but in general, the...
Location is King, where should you put your future centre?
Where should you put your future centre?Laser Tag centres can be located in a variety of places....
Location is King, local population
The first and most important decision facing a future laser tag Entrepreneur is location. Even...
How to maintain your laser tag equipment during lockdowns.
Unfortunately it's looking like many of us are going to have to close our doors again. At this...
Four things to do now, to boost your revenue
Times sure are tough right now. With countless operators still not able to open their doors. Even...
Brief your guests anywhere!
With all the spatial requirements on our industry right now, briefing your guests in traditional...
Interactive Lighting, to enhance the experience
Zone’s immense laser tag experience is brought to bear on your arena lighting solutions. Let us...
Make your arena come alive with light!
Make your building come alive with light. Zone has partnered with the best solution companies in...
Why adding entertainment to a shopping centre is important?
In an increasingly more is more world, shopping centre groups are realising the necessity in...
Creative Works founder Jeff Schilling, leaves behind an amazing legacy
It is with deep regret that Zone must advise Creative Works Founder Jeff Schilling passed away on...
O-Zone just got even better! Mini-Games and more!
We have to start planning for the wider restart of our industry. Unfortunately there is no button...
Tiviachick Loves Laser Tag, talks ZAPS with Erik Guthrie
Zone's own Erik Guthrie talks to Tivia from Tiviachick loves Laser tag. Tivia has played probably...
Zone Laser Tag adds Social Distancing!
We’ve added automatic social distancing to all our O-Zone systems! Zone Packs can now automatically...
Covid19
I am writing to you today to address the current health situation facing the world – the COVID-19...
The Sanctity of the Game
An operator should have a belief system in place when it comes to running laser tag, an attraction...
Who's Your Champion
What sets high-earning laser tags apart from all the others and why are some bowling centers doing...
Are You Your Own Customer?
When was the last time you played laser tag in your arena? How often do you play? When did you hold...
Are you Leaving Money on the Table? - Part 2
In the June issue of RePlay, I covered some key areas in which fine-tuning laser tag operations...
Laser Tag for Pure Fun
Throughout the Southern U.S. older laser tag arenas languish. Visitation has dropped off, with...
Are you leaving money on the Table? Part 1
I travel extensively and just got back from a tour of 26 locations in four days, most of them...
Laser Tag is Dead, Long Live Laser Tag
What sets high-earning laser tags apart from all the others and why are some bowling centers doing...
VR vs. Laser Tag
There’s a lot of buzz in the industry today about VR and what it offers, where the future might be...