Grant Bracey-Brown

Sales and Business development for Zone Laser Tag. Owner of the Nebula Entertainment group of companies, which runs multiple FEC's in New Zealand.

Systems that hold your centre together: Recurring Memberships

Paying for a product or a service on a weekly/monthly/annual basis is not new. It is quite common, especially for services. How are you paying for your cable service, newspapers, or even the milk delivered to your doorstep? Do you pay on a daily/one-time basis? No. We pay monthly. Our credit card or bank account is automatically charged at a given date every month. And that is called a subscription.

Create the Fun: Briefing your guests

You're going to need to show your players how to play! Laser tag is different from other...

Create the Fun: Game Play

When you boil it all down, Laser Tag is a game where at least two players move around an arena...

Good People : Getting your staff involved

You can’t get away with the best attractions, designs, and location if your staffing isn’t on...

Create the Fun: Game Length

The game's length and how many are played per hour will vary from centre to centre. There is no...

Spread your Risk : Virtual Reality

Virtual reality is the next step in immersive location-based entertainment and depending on how...

Designing an Experience : The Equipment

 

The laser tag equipment you purchase will be a significant factor in enticing customers to...

Designing an Experience : The Centre

A successful laser tag attraction starts with your centre design, and a consideration for your...

Designing an Experience : The Arena

Arena Interactivity

When designing your arena, consider the location of your interactive...

Designing an Experience : The Design

This includes the design of the Laser Tag Arena, where a lot of the secrets for success with...