Another important page to take your time and get right is the ‘About Us’ page. This is a frequently visited part of your website, so making sure you get it right can pay dividends with customers, making sure they get all the relevant information they might need about your business quickly and easily.
We compiled our top 6 tips to making an excellent About Us page.
Now you have the background detail covered, make sure you outline exactly what you do. Take a couple of sentences to explain it in a small amount of detail. Descriptive, but concise is what you want to aim for here. Your customers have a good idea already if they made it to your website, so you do not want to bog them down in detail when they could be making a purchase!
Ideally two to three sentences telling the customer what you do and how you do it is fine. Keep it simple and your customer will find out what they need to know easily.
Putting the people behind your business at the forefront can be a huge boon in terms of trust building. People relate to people, so seeing the smiling faces of workers proud of the brand they represent makes customers feel secure in their purchasing decisions.
To introduce your team, have photos, names and job titles of the top people in the company. You do not need to go through the entire workforce here, just the key names who you feel best represent your departments. Depending on how you wan to come across, you can have some fun here. Many companies showcase the personalities of their employees via photos or bios that are light in tone, but make sure that is a good fit for your business. A whimsical structural engineer is probably not someone you want building a bridge, but a entertainment company should absolutely have fun with this section.
The mission statement is what you are all about. What makes you special. We aim to be the best, the fastest, the most personal service – whatever it is that you feel is your mission as a business, state it here, make the customer know what you strive to do.
Your core values reflect who you are as a company and brand. Consider what you feel is important and include it here. Integrity, honesty, trustworthiness, passion, fun – what do you value?
Between the mission and values, your customer should gain a complete picture of what you believe in and what to expect from you.