--- title: Location is King, local population description: The population base surrounding your Laser Tag Facility, or Entertainment centre can have a huge influence on your success, especially when you take into consideration the existing competition close by. The rule of thumb in the Laser Tag Industry is that you want to have at least 80,000 guests within a 15-25km radius from your centre, or your business will struggle. image: https://blog.lasertag.com/hubfs/blog%20style%20(1).jpg --- [Go Back Up](https://blog.lasertag.com/location-is-king#top) [Skip to Content](https://blog.lasertag.com/location-is-king#body) [![ZONE logo white phaser](https://blog.lasertag.com/hs-fs/hubfs/ZONE%20logo%20white%20phaser.png?width=200&height=68&name=ZONE%20logo%20white%20phaser.png "ZONE logo white phaser")](https://lasertag.com/) Toggle Menu - [Laser Tag Solutions](https://lasertag.com/system-options/) Toggle children for Laser Tag Solutions Main Menu (Press to Return) > Laser Tag Solutions - [Discover Laser Tag](https://lasertag.com/lasertag-solutions/) - [Helios3](https://lasertag.com/helios3/) - [Begeara3](https://lasertag.com/begeara3/) - [Arena Features](https://lasertag.com/arenafeatures/) - [Attractions](https://lasertag.com/attractions/) Toggle children for Attractions Main Menu (Press to Return) > Attractions - [Other Attraction options](https://zoneattractions.com/) - [Laser Tag](https://lasertag.com/system-options/) - [Prison Island](https://lasertag.com/prison-island/) - [Puzzle Boxes](https://cubemystery.com/) - [Hologate](https://zoneattractions.com/hologate/) - [Information and Downloads](https://lasertag.com/information-and-downloads/) - [Zone News](https://blog.lasertag.com/) - [Discover](https://lasertag.com/contact-us/) Toggle children for Discover Main Menu (Press to Return) > Discover - [Laser Tag](https://lasertag.com/lasertag-solutions/) - [Support and Enhancement](https://lasertag.com/support-and-enhancement/) - [O-Zone Software](https://lasertag.com/o-zone-software/) - [Global Membership](https://lasertag.com/membership) - [Who we Are](https://lasertag.com/who-we-are/) - [Knowledge Base](https://lasertag.com/support/) Toggle children for Knowledge Base Main Menu (Press to Return) > Knowledge Base - [Information and Downloads](https://lasertag.com/information-and-downloads/) - [Laser Tag Facility Layout](https://lasertag.com/laser-tag-facility-layout/) - [Laser Tag University](https://blog.lasertag.com/tag/lasertag-university) - [Blog and Updates](https://blog.lasertag.com) - [Contact Us](https://lasertag.com/contact-us/) - [Talk to Us](https://lasertag.com/sales-contact/) # Location is King, local population [Lasertag University](https://blog.lasertag.com/tag/lasertag-university) [Location is King](https://blog.lasertag.com/tag/location-is-king) Nov 10, 2020 4:57:55 PM [Grant Collins](https://blog.lasertag.com/author/grant) 3 min read ![](https://blog.lasertag.com/hs-fs/hubfs/blog%20style%20(1).jpg?width=1000&name=blog%20style%20(1).jpg) [mailto:?subject=Location%20is%20King%2C%20local%20population&body=https%3A%2F%2Fblog.lasertag.com%2Flocation-is-king](mailto:?subject=Location%20is%20King%2C%20local%20population&body=https%3A%2F%2Fblog.lasertag.com%2Flocation-is-king) The first and most important decision facing a future laser tag Entrepreneur is location. Even though every city and country has its own unique characteristics, there are a number of common considerations that can point you in the direction of success.  To start with we will break this down into four main sections, population, locality, area, and what type of building should you look for, we will cover this over a short series of posts So, let's jump in covering **how big your local population should be**, and how **things in the locality of the store can effect you** **![blog style (1)](https://blog.lasertag.com/hs-fs/hubfs/blog%20style%20(1).jpg?width=800&name=blog%20style%20(1).jpg)** The population base surrounding your Laser Tag Facility, or Entertainment centre can have a huge influence on your success, especially when you take into consideration the existing competition close by. **The rule of thumb in the Laser Tag Industry is that you want to have at least 80,000 guests within a 15-25km radius from your centre**, or your business will struggle.**There are of course exceptions to every rule,** for example; *-You may have a large city close by that brings a high traffic count past your location. This, alongside things like motorway visibility, could make the location more viable.- In a similar fashion, the area you're in might be the community centre for a group of smaller towns. In this case, you can combine the local populations of these other nearby centres into your catchment zone. -The location may be a well-established entertainment/tourist destination. With a vast amount of multi-entertainment offerings available within a dedicated area, customers will be attracted from afar.* Past this, you can also increase your catchment area, by increasing the time guests want/can spend in your centre. The more attractions you have the longer guests will stay and further they will travel. ![radius-map-covid-19-e1596147538260](https://blog.lasertag.com/hs-fs/hubfs/radius-map-covid-19-e1596147538260.jpg?width=600&name=radius-map-covid-19-e1596147538260.jpg) While considering population density, we recommend taking the location of your existing competition into account. Consider how the population is distributed around these centres, as well as how near they are to your future location. If it appears that your catchment population will be limited due to the central or strategic location of existing competition, it may be time to go back to the drawing board! Also, make sure to check if there have been other entertainment centres that have closed in recent history, and try and find out why. When doing your research, make sure to visit your competitors and rate them on their offerings. Consider things like;  - *Similarity to what you’re planning, * *Quality of their service,* *Arena and laser tag equipment, * *Total range of attractions, is it more or less than you will have,* *How long would it take you to do all activities within the centre* *How busy they are (for this, ideally a few visits to gather a trend)* Try and identify what they do well, and what they do poorly so you can make sure to exceed them at every turn! If the local competition isn’t great, then maybe a nearby location isn’t too bad after all, there's nothing better than bad competition to raise your reputation! Now you've got an idea on the population and what you should check is around it, where should you put your future centre? Laser Tag centres can be located in a variety of places. There are pros and cons to each location within a city, and they vary significantly depending on the country, its culture, and its density. [Jump in here to find out more.](https://blog.lasertag.com/location-is-king-where-should-you-put-your-future-centre) ### Posts by Tag - [Lasertag University (40)](https://blog.lasertag.com/tag/lasertag-university) - [Knowledge Hub (23)](https://blog.lasertag.com/tag/knowledge-hub) - [Customers A-Z (17)](https://blog.lasertag.com/tag/customers-a-z) - [Create the Fun (16)](https://blog.lasertag.com/tag/create-the-fun) - [Designing an Experience they won't forget (13)](https://blog.lasertag.com/tag/designing-an-experience-they-wont-forget) - [Discover O-Zone (11)](https://blog.lasertag.com/tag/discover-o-zone) - [Tradeshow (11)](https://blog.lasertag.com/tag/tradeshow) - [Marcin's tech updates. (9)](https://blog.lasertag.com/tag/marcins-tech-updates) - [Systems that hold your centre together (9)](https://blog.lasertag.com/tag/systems-that-hold-your-centre-together) - [Zone News (9)](https://blog.lasertag.com/tag/zone-news) - [Executive Announcement (6)](https://blog.lasertag.com/tag/executive-announcement) - [Website Tricks (5)](https://blog.lasertag.com/tag/website-tricks) - [spread your risk (5)](https://blog.lasertag.com/tag/spread-your-risk) - [Operational guide (4)](https://blog.lasertag.com/tag/operational-guide) - [Location is King (3)](https://blog.lasertag.com/tag/location-is-king) - [Market Trends (3)](https://blog.lasertag.com/tag/market-trends) - [Good People (2)](https://blog.lasertag.com/tag/good-people) - [Hologate (2)](https://blog.lasertag.com/tag/hologate) - [New Location (2)](https://blog.lasertag.com/tag/new-location) - [Partnership (2)](https://blog.lasertag.com/tag/partnership) - [Tech updates (2)](https://blog.lasertag.com/tag/tech-updates) - [Magazines (1)](https://blog.lasertag.com/tag/magazines) - [Marketing (1)](https://blog.lasertag.com/tag/marketing) - [MiniGolf (1)](https://blog.lasertag.com/tag/minigolf) - [Tech Tips (1)](https://blog.lasertag.com/tag/tech-tips) - [awards (1)](https://blog.lasertag.com/tag/awards) See all ![](https://app.hubspot.com/settings/avatar/6dee35f29f1f1859be3f846c73a191d8) ## Grant Collins Sales and Business development for Zone Laser Tag. Owner of the Space Llama group of companies, which runs multiple FEC's in New Zealand. [mailto:grant.c@lasertag.com](mailto:grant.c@lasertag.com) ## Are you ready to find out more? 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