Firstly, memberships foster loyalty. Whenever members play, they earn points, and these points keep accumulating. Kids love to collect and earn membership points, encouraging repeat business.
Secondly, membership prevents dedicated players from getting bored. Members can configure their Laser Tag equipment to have extra weapons and power-ups for their next game. This interactivity means that every game has a different dynamic. Membership minimizes the threat of boredom by allowing members to access new and exciting game styles.
From a business perspective, membership is a valuable vehicle for marketing, reducing the need to continually seek new customers by providing you the tools to effortlessly access your existing customer base. If you can monetize it with recurring payments, even better!
Zone's global membership system comes alive for players by tapping into the massively popular world of online social gaming. With around one million plays a week, the popularity of Zone is undeniable. Embedded into each and every game are skills and achievements for players to work toward and brag about. It's a global and local ranking system reflecting realistic global statistic comparisons site-by-site and allowing for critical local control.
The Helios platform employs a feature-rich membership system to capitalize on this popularity, bringing all players from across the world together in one global membership system. With custom-printed member cards, logging on with a simple tap, unique aliases and photos, and avatars that show on the scoreboard, laser tag membership has never been so engaging.
You control how much information the customers needs to enter, form as little as an email and alias to address and phone number. This level of control allows you to design the whole sign-up process. Add custom videos and images, and advertisements to play in idle moments to get the most out of your kiosk.
The Membership system allows you to market directly to your player base. Get the email from every one of your thousands of customers to invite them to come back and remind them of specific highlights from their visits. The possibilities are endless!
The new Zone Membership kiosk reflects Zone's overall philosophy: user simplicity and operator control. The user taps on and enters their details in a few easy steps — a new member created as easy as that.
But the operator back-end is where the operator controls the level of required details, from as little as an email and alias to complete personal information. This level of control lets you, the operator, control the whole sign-up process.
After this, your member is ready to go, and you have their information for later marketing campaigns. Not only that, thanks to our Global Membership system, if a member from any other Zone location comes to play, just one tap at your site, and you've got their details too.