It's no secret. After being holed up for many months, consumers are itching to get back out to enjoy themselves, particularly in the entertainment sector. Parents are desperate to get their kids out of the house and find something to do. Adults are looking for ways to unwind and have some fun. Entertainment attractions/centers are the answer to both, and the results are proving it.
It's also no secret that some entertainment businesses have closed indefinitely or permanently due to the pandemic. While unfortunate, this has also opened up many opportunities for businesses to jump in and take advantage of the unleashed consumer demand.
For startups, it's an opportunity to jump in
to fill some of the void left by entertainment businesses that have permanently closed. For existing centers, hotels, and other hospitality attractions, it's an opportunity to look at adding an attraction or project that you've been thinking about for a while.
Research has shown that 74% of shoppers and 54% of hotel guests state that entertainment facilities influence their decision on where to shop or stay. Entertainment attractions are an excellent way for children and parents to take a break and recharge before continuing their adventures.
Creating positive experiences within your complex increases dwell time, encouraging families to stay longer, and of course, that leads to increased drinks, food, and other purchases within your centre. If your entertainment area is large enough, you will be able to bring people in just for it, increasing your market appeal.
Joining the entertainment business can make for a quite lucrative (and fun) journey. Zone has a wide range of cutting-edge, profitable attractions ideally suited to children, families, and adventurous adults. From the Award Winning Hologate VR, the world's Best Selling Laser Tag Systems, Prison Island Adventure rooms, and more. More than 50% of all new family entertainment centres built worldwide use one of our products.
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So why do so many locations select Zone as their partner? Firstly, our attractions all have fantastic returns per M2, but more than that, it's because we understand what it takes to run an Entertainment attraction. We've been in the industry for 33 years and have helped more than 1000 Laser Tag stores and almost 600 other entertainment centres to success.
Better yet, as a locally grown Australian company, we're just around the corner, ready to help. You can jump into your future in entertainment with in-house financing/leasing on some attractions, allowing you to start for as little as $2500 a month. Or we can provide you everything you need to build a solid business case for external finance or direct purchases.
*Research conducted in Appac market.