When travellers choose a hotel for their stay, they look for more than just a place to sleep. Today's guests seek a complete experience, a destination in itself.
In response to this demand, many hotels have started incorporating entertainment options, and some even include unconventional activities like laser tag.
In this blog, we'll explore the reasons why hotels should add entertainment to their offerings.
We'll discuss how it enhances guest satisfaction, boosts revenue, and makes the hotel stand out in a crowded marketplace.
A strategic shift in this transformation has seen hotels increasingly incorporating entertainment into their marketing strategy. The reasons for this are clear:
This shift towards a more diversified and experiential approach signifies a realization that a comfortable bed and a clean room are no longer enough to capture the hearts and wallets of modern travelers.
Here are the reasons of why hotels are adding entertainment in their business:
Hotels have always been more than just a place to lay your head. While comfortable rooms are essential, modern travelers want more. Diversifying your offerings can include spa services, fitness centers, or restaurants, but why stop there? Incorporating entertainment options like laser tag into your hotel allows you to provide a variety of experiences under one roof. Guests don't need to leave the premises to find fun and exciting activities.
In an era where Airbnb and other unconventional accommodations are booming, hotels must adapt to remain competitive. Modern travelers often expect more than just a room. By offering entertainment options, hotels can exceed guest expectations, setting themselves apart from their competitors. From a simple game room to more elaborate activities like laser tag, the options are vast.
Empty rooms don't generate revenue. Entertainment facilities can help boost occupancy rates, attracting more guests and keeping them on-site for longer durations. Whether it's a family staying for a weekend or a business traveler looking for some leisure activities, the availability of entertainment can make your hotel more appealing.
Entertainment is a revenue-generating asset for hotels. While room rates are essential, they often provide a fixed income. Entertainment options, on the other hand, provide an opportunity for additional sales. Guests are willing to spend on activities they enjoy. Laser tag, for example, can be sold as a separate package or included in a guest's stay, further increasing revenue.
Satisfied guests are more likely to become repeat customers and recommend your hotel to others. Offering entertainment options adds an extra layer of enjoyment to their stay. Whether it's a rainy day, a family vacation, or a team-building retreat, having on-site entertainment ensures that guests have a memorable and enjoyable experience.
To stand out in the crowded hotel industry, it's essential to have a unique selling proposition (USP). Offering entertainment, especially something unique like laser tag, can make your hotel memorable. When travelers are choosing between multiple options, they are more likely to choose the one that offers a distinctive and enjoyable experience.
By offering entertainment options, hotels can attract a broader range of demographics. Families with children, couples, friends on vacation, and even corporate groups can find something to enjoy on the hotel premises. Laser tag, for instance, is a versatile activity that can appeal to various age groups.
Entertainment facilities encourage social interaction among guests. Whether it's a friendly game of laser tag or a shared experience in the game room, hotels can create opportunities for guests to connect and make lasting memories. Social interactions can lead to positive reviews and repeat visits.
Hotels often have large, underutilized spaces such as basements or unused outdoor areas. Transforming these spaces into entertainment areas like laser tag arenas can help maximize the potential of the property. It's a cost-effective way to enhance the guest experience and generate revenue from otherwise unused areas.
Travel trends have evolved over the years. The desire for unique, memorable experiences is growing, and hotels need to adapt. By adding entertainment options, hotels can cater to the changing needs of travelers and stay relevant in a dynamic market.
Entertainment facilities can serve as marketing tools. They can be used to attract potential guests to the hotel and create buzz on social media. Guests often share their experiences online, and a unique entertainment offering like laser tag can become a talking point, attracting more visitors.
A hotel with entertainment options portrays itself as dynamic and forward-thinking. It sends a message to guests that the establishment cares about their experience and is willing to go the extra mile to provide fun and enjoyment. This enhances the overall brand image of the hotel.
Many hotels are highly seasonal, with business peaks during certain times of the year. Entertainment options can help reduce this seasonality by attracting guests during off-peak periods. For example, indoor activities like laser tag can draw visitors when outdoor attractions may not be as appealing.
Let's explore some of the entertainment options that hotels can consider adding to enhance the guest experience:
Remember that the choice of entertainment options should align with the hotel's location, target audience, and overall theme. Offering a combination of these activities can make your hotel a versatile and attractive destination for travelers seeking more than just a place to sleep.
The modern traveler seeks an unforgettable experience when choosing a hotel. By adding entertainment options, hotels can meet these evolving expectations, boost revenue, and set themselves apart from the competition.
Activities like laser tag offer a versatile, exciting, and unique experience that appeals to a broad range of guests. In today's highly competitive hotel industry, it's not just about providing a place to sleep; it's about creating a destination in itself.
Adding entertainment to your hotel is a strategic move that benefits both guests and the bottom line.