Zone Laser Tag News

VR vs. Laser Tag

Nov 1, 2017 12:12:23 PM / by Erik Guthrie

There’s a lot of buzz in the industry today about VR and what it offers, where the future might be and, among some, whether VR could unseat laser tag in popularity. VR is really cool and exciting, but I will flat out state that VR will not replace laser tag. It’s just not going to happen that way, certainly not within the next 7-10 years. Before you dismiss what I’m saying, let me prove my point by talking about the money involved, the type of play and other factors (such as augmented reality) that affect the profit reality in today’s amusement business. For those who don’t know us that well, 

 

Zone is relatively different from most laser tag manufacturers in that we own multiple locations. I personally operate a laser tag arena, too. So we’re nose-to-the-grindstone kind of folks because we’re making money day-byday on customers coming in and enjoying a great laser tag experience. We want to pay attention to anything that’s a threat to that business model. Our interest in the future is multiplied two or threefold because we manufacture equipment. We must pay attention to anything that affects that side of the business…which leads us to VR.


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Tags: Magazines, Knowledge Hub, Erik Guthrie Articles, Zone News

Erik Guthrie

Written by Erik Guthrie

Erik Guthrie has nearly 25 years in the laser tag industry serving in many capacities. Starting out as a part-time game marshall in 1993, for the past 14 years, Guthrie has been Vice President of Zone Laser Tag, a global leader in laser tag manufacturing, he was the Executive Director of the International Laser Tag Association for seven years and is also an owner/investor in several laser tag facilities.