See what 39 Years of innovation brings with Zone at IAAPA Expo Europe 2026

This September, Zone Laser Tag is heading to London for IAAPA Expo Europe 2026, and this year’s show will be particularly special.

Join us at Stand S4022 as we celebrate nearly 40 years of Zone and reveal an exciting collection of new products, features and innovations developed for the global attractions industry.

Discover What Is New from Zone

Our team has been working on a range of exciting new releases, and IAAPA Expo Europe will be one of the first opportunities to see them in action.

Visitors to Stand S4022 will be able to explore new developments designed to help operators create more immersive attractions, improve the player experience and get even more from their venues.

Alongside our latest releases, we will also be showcasing some of Zone’s leading laser tag products, including:

Helios3

Helios3 combines advanced technology, striking integrated artwork and player-friendly design to deliver an outstanding laser tag experience.

With features including a full-colour touchscreen, intelligent player guidance, multilingual support, magnetic components, NFC integration and compatibility with the powerful O-Zone management platform, Helios3 gives operators the flexibility to create memorable experiences for a wide range of players and groups.

Helios3 just got a substantial upgrade. With 8 colors by default, and revamped maintenance features.

Begeara3

Begeara3 delivers the power of the Zone experience in a portable, phaser-only format.

It is ideal for mobile operators, outdoor events, temporary attractions and venues looking for a flexible laser tag solution. Begeara3 can also play alongside Helios3 equipment, providing operators with even more options for expanding their attraction.

Visitors will also be able to discover additional Zone products, arena technology and software features, with plenty of new developments being revealed on the stand.

Celebrating 39 Years of Zone

IAAPA Expo Europe will also be an opportunity to celebrate an important milestone with our customers, distributors, partners and friends.

For 39 years, Zone has worked with operators around the world to create reliable, innovative and exciting laser tag experiences. From our earliest systems to today’s connected attractions, our focus has remained the same; developing technology that helps venues entertain their guests and build successful businesses.

We could not have reached this milestone without the operators, agents, technicians and industry partners who have supported Zone throughout our journey.

To mark the occasion, we will be holding a special nearly 40-year celebration during IAAPA Expo Europe, as a warmup for next year! Invitations will be sent out soon. If you have not received yours yet, please speak with your local Zone agent to request an invitation.

We look forward to bringing together members of the Zone community from across Europe and around the world to celebrate what we have achieved together over the past 39 years, while also looking ahead to our 40th year and everything still to come.

Meet the Zone Team in London

Whether you are planning a new laser tag attraction, upgrading an existing system or exploring ways to add new interactive experiences to your venue, the Zone team will be available throughout the show.

Visit us to experience our newest releases, explore Helios3 and Begeara3, discover new arena technology and attraction features, and discuss upgrades, expansion opportunities and upcoming projects with your local Zone representatives.

Visit Zone at IAAPA Expo Europe 2026

Event: IAAPA Expo Europe 2026
Location: ExCeL London, United Kingdom
Dates: 21–25 September 2026
Zone Stand: S4022

Make sure Stand S4022 is included in your IAAPA Expo Europe plans.

We look forward to showing you what is new, discussing your next project and celebrating 40 incredible years of Zone together.

Contact your local Zone agent today to arrange a meeting and request your invitation to our event