Zone Laser Tag News

Laser Tag is Dead, Long Live Laser Tag

Jun 1, 2018 10:25:00 AM / by Erik Guthrie

What sets high-earning laser tags apart from all the others and why are some bowling centers doing $800,000 or $1 million in laser tag sales while others are only doing $150,000? After 35 years, it’s clear that the laser tag industry has hit a maturation stage. It’s become synonymous with FECs. There are a variety of arenabuilding/theming companies, as well as a good number of laser tag manufacturers. In fact, at the European Amusement Show last year in Amsterdam, I personally visited at least a dozen laser tag equipment makers; at IAAPA last November, there were at least 10, both indoor and outdoor.

Competition We’re definitely in a mature, crowded market. In most cities now, you’re going to have a bowling center that’s adding laser tag competing with a trampoline facility two miles away that’s going to add it and two or three miles away from that, will be a roller skating rink that’s putting in laser tag as well. I’m really not exaggerating.

When I attended the Houston, Texas, Foundations Education University in October, I spent another three days visiting 26 laser tag locations. In Katy, Texas, there are four within six miles of each other The number of locations that are out there are pretty shocking as far as I’m concerned. Here on the north side of Indianapolis, we’ve got Laser Flash and then, less than two or three miles from that, you’ve got Woodland Bowl. Less than a mile and a half from that you have Main Event. Less than a mile and a half from that, you have X-Site, and probably two miles away from that you have Bowl Three-Two-Fun! That’s five on the north side of Indianapolis alone.


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Erik Guthrie

Written by Erik Guthrie

Erik Guthrie has nearly 25 years in the laser tag industry serving in many capacities. Starting out as a part-time game marshall in 1993, for the past 14 years, Guthrie has been Vice President of Zone Laser Tag, a global leader in laser tag manufacturing, he was the Executive Director of the International Laser Tag Association for seven years and is also an owner/investor in several laser tag facilities.