Zone Laser Tag is celebrating a major milestone and an epic achievement — surpassing 1,100 active venues worldwide running on its systems and taking home the Brass Ring Award at IAAPA Expo Europe 2025.
The prestigious award recognised Zone’s creative and highly interactive stand, which showcased the company’s latest laser tag technology, entertainment solutions, arena design capabilities, and UV artwork, all presented in a sleek, modular format. The exhibit highlighted Zone’s ability to seamlessly blend innovation, presentation, and functionality — a hallmark of the company’s approach to immersive entertainment.
IAAPA Europe 2025 proved to be one of the busiest and most successful shows Zone has ever attended. The Zone stand was buzzing from open to close, drawing operators, new investors, and partners from across the globe.
Multiple new operators joined the Zone network during the event, expanding Zone’s footprint even further into new regions and reinforcing its reputation as the world’s largest and most trusted laser tag supplier.
To top off the week, Zone hosted an exclusive network event that brought together more than 50 existing Zone locations from 14 countries — a fantastic celebration of community, collaboration, and shared success. Operators were able to meet, share experiences, and preview upcoming software and hardware innovations firsthand.
Zone’s 1,100-location milestone reinforces its position as the world’s largest laser tag network, spanning more than 70 countries from pole to pole. Growth continues to be driven by the success of Zone’s operators, the reliability of its proven systems, and an unwavering commitment to continuous development across all O-Zone software platforms.
These ongoing updates ensure operators gain long-term value while players enjoy ever-evolving experiences — maximising every customer’s investment and keeping gameplay fresh year after year.
As Zone approaches its 39th year, the company remains focused on advancing interactive play through technology, creativity, and community — continuing to set the standard for what laser tag can be, and where it can go next.
Zone extends a heartfelt thanks to everyone who visited the stand, celebrated the award, or attended our event at IAAPA Europe. The success of Zone is built on the dedication of our global operator family — and we can’t wait to see what’s next as we head toward IAAPA Orlando!