ZONE Laser Tag is excited to announce that our team will be exhibiting at International Bowl Expo 2026, taking place from 28 June to 2 July 2026 at the Gaylord Opryland Resort & Convention Center in Nashville, Tennessee.
As the bowling industry’s premier annual convention and trade show, International Bowl Expo brings together bowling centre owners, operators, senior managers, suppliers, and industry professionals to explore new products, technologies, and strategies for growing successful entertainment venues.
For ZONE, Bowl Expo is a perfect opportunity to connect with bowling operators who are looking to expand beyond the lanes, increase party and group revenue, and create more complete entertainment destinations.
Bowling centres are no longer just about bowling. Across the industry, operators are adding attractions that help increase dwell time, improve spend per guest, and give customers more reasons to visit.
Laser tag is one of the strongest complementary attractions for bowling venues. It is fast-paced, high-energy, and easy to package alongside bowling for birthdays, corporate events, school groups, youth groups, and social nights out.
For operators, laser tag offers several major advantages:
It works well with bowling sessions. Laser tag games are short, exciting, and easy to schedule before or after bowling.
It increases party package value. Adding laser tag gives venues a natural upsell for birthdays and group bookings.
It appeals to a wide age range. Kids, teens, families, adults, and corporate groups can all enjoy the experience.
It makes use of flexible spaces. Laser tag can fit into dedicated arenas, compact spaces, odd-shaped areas, or underused parts of a venue.
It supports repeat visits. Multiple game modes, team play, scoring, and competition give customers a reason to come back.
For bowling centres looking to grow into broader family entertainment or social entertainment venues, laser tag can be a high-impact attraction that adds energy, revenue, and excitement.
At Stand #638, the ZONE Laser Tag team will be showcasing the latest evolution of our world-renowned laser tag technology, including HELIOS3.
HELIOS3 has been designed for modern entertainment venues that need attractions to look great, perform reliably, and deliver strong commercial results.
Key features include:
Integrated UV artwork technology built directly into the vest, creating bold visual impact inside the arena.
Modern vest and phaser design that gives players a premium, futuristic experience from the moment they gear up.
Expanded gameplay options to support replayability, different age groups, competitive play, and group events.
AI player assistant features designed to enhance the player experience and support smarter gameplay.
Multi-language support to help venues serve a wider range of guests and tourist markets.
QR scoring and mobile engagement options that allow players to connect with their results after the game.
Powerful O-Zone software tools for game control, reporting, memberships, integrations, and venue management.
HELIOS3 is built to help operators deliver an attraction that is exciting for guests, practical for staff, and commercially valuable for the business.
ZONE systems are used by entertainment venues around the world, from standalone laser tag arenas to large multi-attraction family entertainment centres.
For bowling operators, laser tag can be a strong addition because it works naturally alongside the existing customer journey. Guests can bowl, play laser tag, visit the arcade, enjoy food and drinks, and stay longer within the venue.
It also gives operators more flexibility when building party packages, corporate events, youth group bookings, school holiday offers, and peak-time promotions.
Whether you are planning a new entertainment centre, adding attractions to an existing bowling venue, or upgrading an older laser tag system, ZONE can help design a solution that fits your space, customer base, and commercial goals.
If you are attending International Bowl Expo 2026, we invite you to visit ZONE Laser Tag at Stand #638.
Our team will be available to discuss new projects, bowling centre attraction upgrades, arena design, system features, and how laser tag can help increase revenue in your venue.
We look forward to connecting with bowling operators and industry partners in Nashville.