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Erik Guthrie Articles

ERIK GUTHRIE CELEBRATES 20TH ANNIVERSARY WITH ZONE LASER

Erik Guthrie, Executive Vice President, joined Zone Laser Tag 20 years ago on March 1, 2003 and now...

Erik Guthrie talks about the State of the Industry and Laser Tag Day

The Laser Tag Museum was proud to celebrate March 28, 2020 as the seventh annual International...

Tiviachick Loves Laser Tag, talks ZAPS with Erik Guthrie

Zone's own Erik Guthrie talks to Tivia from Tiviachick loves Laser tag. Tivia has played probably...

The Sanctity of the Game

An operator should have a belief system in place when it comes to running laser tag, an attraction...

Who's Your Champion

What sets high-earning laser tags apart from all the others and why are some bowling centers doing...

Are You Your Own Customer?

When was the last time you played laser tag in your arena? How often do you play? When did you hold...

Are you Leaving Money on the Table? - Part 2

In the June issue of RePlay, I covered some key areas in which fine-tuning laser tag operations...

Laser Tag for Pure Fun

Throughout the Southern U.S. older laser tag arenas languish. Visitation has dropped off, with...

Are you leaving money on the Table? Part 1

I travel extensively and just got back from a tour of 26 locations in four days, most of them...

Laser Tag is Dead, Long Live Laser Tag

What sets high-earning laser tags apart from all the others and why are some bowling centers doing...